The goal is to get enough sleep, but said goal is not always easy to make a reality. Add in the fact that getting enough sleep isn't, well, enough; getting enough good sleep is key — it’s the secret to waking up in a good mood, looking well rested (aka, glowy skin, no under-eye bags, etc.), and feeling ready to tackle whatever the day throws your way. I’m more than aware this isn’t always possible, but if you want to look like you got eight hours of sleep, Kate Hudson has a few hacks for you: caffeine, but not in the way you’re probably thinking. 

Hudson took to TikTok to dish out her in-a-pinch 15-second morning skincare routine, and yes, it’s as intriguing as it sounds. In the quick-hit video, the actress is seen applying a highly curated assortment of products onto her face, including a serum, Symbiome’s the One Cream, Ilia’s Lip Wrap Overnight Treatment (which she actually uses in the A.M., too), and last but certainly not least, a hush-hush, caffeine-infused eye cream that promises to reduce puffiness and make it look like you got some serious ZZZs. Sounds like magic, right? Shoppers seem to think so. 

The eye cream in question is from under-the-radar brand 100% Pure. I say “under-the-radar” because I, personally, didn’t know about the label until Hudson flashed the depuffing product on her TikTok last month — and I’m so glad she did because TBH, I’ve been on the hunt for an eye cream that works. 

Good thing the Coffee Bean Caffeine Eye Cream really seems to pack a punch; it has a caffeine-focused formula that also includes rosehip oil for extra nourishment, free radical-fighting vitamin E and collagen-enhancing vitamin C — a dream trio, if I do say so myself. 

Together with aloe and rose hydrosol, this cream promises to stimulate, firm, and de-puff skin with just a few dabs under the eyes. TL;DR? Say bye to droopy under-eye bags, and hello to bright-looking, firm, dewy peepers that’ll make anyone believe you clocked in eight-hours of sleep (when you didn’t!). 

Amazon shoppers have left rave reviews, with one noting that the 100% Pure beauty buy is “the best cream out there,” not only for under-eye bags but for forehead wrinkles, too. “My under-eyes are less puffy in the morning when I’ve put this on and my forehead is less creased and more relaxed,” they wrote. 

Another reviewer said that they’ve used the cream for 15 years (that’s certainly not nothing!), while one who has twin toddlers and doesn’t get much sleep went so far as to say it’s “some kind of magic.” They wrote, “I've used it for a couple of days now and noticed an immediate difference,” noting that their under-eyes are firmer and more vibrant now that their pesky darkness has faded, too. 

Ready to look more wide-eyed and awake, even on days when you just can’t deal? Same. Shop the full-sized version of the Hudson-used eye cream, as well as a micro purse-approved option and more of Hudson’s picks, below.