Kelly Willoughby has her brand named Wyldemoon. Wyldemoon is Holly’s official lifestyle and guidance brand, encouraging you to value reconnecting with yourself and the world around you. 

The core values of Wyldemoon center on developing a real sense of self, activating intuition, understanding one's own value, and feeding one's body and spirit via art, food, laughter, sex, passion, or any combination of the above.

She created the brand to be an ever-evolving journey of self-discovery. Moreover, she wants it to be a place where she can share all the things, people, and places that inspire us daily. Holly Willoughby and her sister Kelly Willoughby have co-written a book together named School For Stars.

Moreover, she has created the Wylde Library, a collection of books that Kelly loves. The library isn’t guided by new releases, trends, or what’s climbing up the book charts; it’s simply a treasure trove of books that come highly recommended by the Wyldemoon community and team.