Kim Kardashian’s skin care line has launched a night oil product. She shared a series of “beautiful” natural-looking pictures showing the power of her skin care line, SKKN. But, fans aren’t convinced.

The Kardashians are known for being huge influences on social media. So when Kim Kardashian took to Instagram to share a new range of night oil for from her brand SKKN, everyone went crazy. Many say she looks very natural, but assume she “doesn’t look like that in real life”.

Kim Kardashian launches new skin care products

Kim Kardashian’s skin care line, SKKN, has launched a new night oil. And of course, who better than to show how it works than the company founder herself, with just some mascara and light makeup on?

Formulated with a combination of 14 botanical oils and extracts, Night Oil helps restore skin overnight and maintain the skin barrier, the site states. But a fan said: “Girl we know you don’t look like that irl.”

Many are interested in Kim’s skin care line and routine as a result of her sharing photos supposedly without makeup. It’s not the first time she’s been slated for wearing makeup during a skin care campaign.

‘Doesn’t look like that IRL’

The Kardashians fans often weigh in on how natural Kim looks in each photo. Usually up to the nines in glam, she’s now launched some more natural photos with slicked-back hair and minimal make-up.

One fan commented: “But you have make up Kim.” Another wrote: “There is not a single skincare regimen on earth that will give you those kind of results…. it’s all a money grab with false advertising.”

“Kim, we can see the makeup AND the editing,” said a fellow Instagram follower. Others agreed, such as when a fan said: “She told them: make me look makeupless and natural 😂😂.”

Inside Kim’s skin care routine

Kim’s skin care routine is very thorough and she uses products in a certain order. She starts with cleanser, then exfoliator, toner, hyaluronic acid serum, vitamin C8 serum, eye cream, face cream, and oil drops.

She finishes the nine-step routine with night oil – just like the one she’s launched! The nightly ritual was developed to soothe, hydrate, and restore radiance, and it’s clearly paying off for the Hulu star.

All of the products she uses are from her company, SKKN. When she uses cleanser, Kim mixes a few pumps worth with a bit of water, and to finish, the night oil can be applied with face cream or by itself.

GRV Media and Reality Titbit have approached SKKN for comment.

WATCH THE KARDASHIANS ON HULU AND DISNEY PLUS NOW