The song “LamboTruck” is unusual in its approach in that it features the two main rappers, Cozz and Reason, beefing with their respective labels, Dreamville Records and Top Dawg Entertainment, though in a playful (by hip-hop standards) manner. The genesis of their gripe is basically that they do not feel like they are making an adequate amount of dough.

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So the title of the track is based on a scheme Reason concocts to “rob” J. Cole, Cozz’s label boss, after seeing him pull up in a “Lamborghini truck”. Considering that J. Cole is a superstar rapper, this vehicle would likely be a newer edition, meaning that it would cost somewhere in the range of $200,000. So while the homeys are complaining about being “hungry” and “fiending”, Cole pulls up in this high-priced whip.

But Cozz realizes that he cannot rob Cole since “that is (his) brother” from another mother. But since Reason is “Top Dawg”, not Dreamville, he does not have the same reservations. So the homeys conclude to rob each other’s respective label bosses.  In other words, while Reason robs J. Cole, Cozz will instead rob “Top”, the head of Top Dawg Records.

Meanwhile Childish Major provides the song’s chorus. And the sentiment he seems to be expressing in it is basically the feeling which dominates the track, one of discontent in terms of the artists wanting more.

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The song was released on 1 July 2019 as one of the tracks from Revenge of the Dreamers III (which is a collaborative album presented by Dreamville Records). “Costa Rica” and “Down Bad” are also popular songs that appear on this project.

 FYI, amongst the aforementioned artists involved in the creation of this song, Cozz and Childish Major are actually signed to Dreamville Records as of the release date of the track.

The aforementioned record labels had a (lighthearted) rivalry earlier in 2019. However this track, which features artists from both labels, pretty much put to rest the potential of it developing into an outright beef.