Blush is certainly “in” right now, but a flushed cheek has never been out of style. Whether you’re doing a full face of glam or keeping things simple with a no-makeup makeup routine, a touch of blush is one of beauty’s few constants. As such, I’m always on the lookout for the perfect one. I want something pigmented but natural with a seamless finish, and with the help of celebrities and shoppers, I might’ve just found it: Westman Atelier’s Baby Cheeks Blush Stick.

The luxury brand, created by celebrity makeup artist Gucci Westman, has been on my radar for a while now. InStyle’s senior beauty writer once said that the brand is “all hits, no skips,” loving everything from the highlighter to the skin tint. And even stars like Jennifer Garner and Martha Stewart swear by it, both using the brand’s famous foundation stick for a skin-like finish. But it’s the stick blush that Michelle Yeoh just convinced me I need to try.

In Vogue’s most recent Beauty Secrets video, the Oscar-winning actress could be seen applying Westman Atelier’s Baby Cheeks Blush Stick for “a little bit of color,” applying and blending the pigmented stick up toward her temple to “highlight the cheekbones a little bit more.” The color payoff was subtle but effective, giving her skin a natural flushed look. And what further sealed the deal for me was learning that it’s also a staple for Michelle Pfeiffer, who once called the blush one of her “all-time favorites.”

The cream blush is available in seven colors and formulated with hydrating, antioxidant-rich jojoba oil. According to shoppers over 55 years old, it’s “perfect for aging skin.” “As we get older, powders look drier,” said another customer, writing that Westman Atelier’s buttery blush “glides on so smoothly” while leaving their face “actually feeling softer.” “[It’s a] beautiful, subtle color and a treat for my mature skin,” gushed another fan.

But beyond being mature-skin friendly, the blush is also long-wearing. “They are easy to apply and long-lasting, which is surprising for a cream blush,” said one customer who called the product “worth the investment.” And per another, “it creates a natural glow that lasts all day.” 

This is also a must-have product for those looking to keep their makeup routine simple. While, of course, the blush is perfect for cheeks, it also works as an eyeshadow and tinted lip balm thanks to its hydrating formula. It doesn’t get any easier than that. 

For a natural, flushed glow, celebrities and shoppers rely on Westman Atelier’s creamy Baby Cheeks Blush Stick, which you can grab today for $48.