At its most successful, professional wrestling is built on hype. The best matches can draw in fans like nothing else. It rarely makes sense to rush an important match, especially for a world title.

This week, Seth Rollins defended the World Heavyweight Championship for just the second time on Raw since he first won the title.

The impromptu contest was against, arguably, the most credible challenger The Visionary has faced, Sami Zayn. It was a great bout, but WWE could have done better business by waiting a few weeks to deliver it.

Hopefully, there is a plan for a rematch in the future, given the less-than-definitive finish, but the novelty of the first-time clash has come and gone.