Rather than flashing its luxury vehicle in glamour shots, Audi used its platform to promote gender pay equality.

“What do I tell my daughter?” the narrating father asks. “Do I tell her that her grandpa’s worth more than her grandma? That her dad is worth more than her mom? Do I tell her that despite her education, her drive, her skills, her intelligence, she will automatically be valued as less than every man she ever meets? Or maybe, I’ll be able to tell her something different.”