New York Yankees slugger Aaron Judge's sponsorship deal with PRIME Hydration was announced on Thursday.

DrinkPrime @PrimeHydrate

All Rise for the newest member of the Prime Team ⚾️ <a href="">@TheJudge44</a> x <a href="">@PrimeHydrate</a> <a href="">

The company was founded in 2022 by YouTubers KSI and Logan Paul, with the latter also establishing himself as a WWE star. PRIME has inked sponsorship deals with several teams across many major sports such as the Los Angeles Dodgers, Arsenal FC, Bayern Munich and FC Barcelona (via Forbes). The brand has also partnered with notable athletes such as Patrick Mahomes, Israel Adesanya, and Erling Haaland.

"It's such an honor to team up with legends like Logan Paul and KSI," Judge said, per TMZ Sports. "PRIME has been my go-to for both fuel and recovery since it was first released and it's a pleasure to officially sign on as a PRIME Hydration athlete. This collaboration comes just in time as we kick off our next season and with PRIME by my side, it's slated to be one of the best ones yet."

The 31-year-old is one of the most recognizable figures in baseball, earning five career All-Star nods to go along with an American League MVP award in 2022 after racking up 62 home runs. He's a career .281 hitter with 258 homers and 576 RBIs in 842 games.

"Aaron Judge is nothing short of a professional baseball icon and legend. Watching his career grow into what it is today has been inspirational and these are the types of athletes we can only hope to partner with," Paul and KSI said, via TMZ Sports.

Judge has been successful both on and off the field in 2024, as the Yankees have jumped out to a 6-1 record in their first seven games.